By Steve Hill — Rattling Chains staff
Ah, Halloween – the one day of the year where tradition and inhibition take a holiday and let exhibition and fright run amok.
In disc golf, which is already an industry that veers away from convention more often than not on a daily basis, it is an opportunity for both manufacturers and retailers to step outside of their usual routine and add a little flourish with unique holiday stamps encompassing both the aforementioned tradition and exhibition.
Take, for example, Innova Champion Discs and its annual pumpkin discs. Each year, the company releases jack-o-lantern-stamped DX Aviars, DX Rocs, and other assorted molds that give golfers a fun way to ring in the season.
The idea was born out of simple fun and spontaneity, according to the discs’ creator.
“I believe it was 1997, and I was a hot stamper at the time,” said Russell Schwarz, director of special projects for Innova’s east coast office. “I was stamping some orange Aviars, and off the top of my head I went, ‘Hey, I could put a pumpkin face on these things and it would look like a jack-o-lantern.”
Schwarz took the idea to his boss, received the green light for the project and designed the inaugural pumpkin stamp. But it wasn’t something that was a big deal at the time.
“I drew it about 25 times to make it look like a little kid drew it and I made a stamp,” Schwarz recalled. “We stamped, oh, I don’t know, 100, 150 of them? It wasn’t anything formal, we just did it and we sold them. That was all there was to it.”
Jump ahead a decade and a half, and pumpkin-stamped Aviars are a yearly staple for Innova that customers look forward to.