By Steve Hill – Rattling Chains staff
With all of the concentration required in order to execute proper disc golf shots (“Am I reaching back far enough? What line am I trying to hit? How’s the footing on this hillside?”), a rumble in the stomach is the last thing anyone needs to worry about.
Have no fear. Bearded Brothers is here.
Started as a simple idea in October 2010 by non-brothers (more on that later) Chris Herbert and Caleb Simpson, Bearded Brothers produces energy bars that are 100 percent organic, vegan, and gluten-free. From its origins in kitchen experimentation to full production that now finds the bars available in 23 states, Herbert said the motivation for building the company was necessity.
“Bearded Brothers was born from two guys wanting to make energy bars that tasted great and had solid nutrition,” he said. “Initially, Caleb and I made our own bars for personal use, as healthy eating was a top priority to both of us. Caleb being an amazing climber, runner and cyclist, and myself being an avid disc golfer, traveler and outdoorsman, we realized how hard it was to find an energy bar that, one, tasted good and, two, wasn’t full of crap.
“Unfortunately, we couldn’t find one that met both criteria,” Herbert continued. “So we made our own.”
The Austin, Texas-based duo began by creating eight different flavors of their product, which was then pared down to today’s four offerings via a public taste testing party. They also put a great deal of effort into researching the packaging – which features a resealable, newly-compostable wrapper – and, of course, the name of the company.