By Steve Hill – Rattling Chains staff
The busiest young manufacturer in disc golf just got busier.
After a week-long social media campaign sprinkled with teaser photos and vague hints, MVP Disc Sports on Friday announced the formation of a new, separate brand called Axiom Discs.
Billed as “the new style of science,” Axiom Discs will still contain MVP’s signature overmold technology and be produced and distributed by the Michigan-based company.
So how does this new venture differ from the typical MVP output?
Axiom Discs will feature a variety of overmold and core color combinations, as well as new molds that differ in flight and profile from MVP’s existing lineup.
While the new color combinations are a nod to the first discs the company created, MVP Disc Sports co-founder Brad Richardson said the inspiration for creating this offshoot came from the company’s line of glow plastic.
“We attribute the exotic look of our Eclipse discs to be an initiating factor,” Richardson said. “Most of our Eclipse sales are people looking for the vibrant colors that result from the brighter overmold. However, the expensive glowing agents add a lot to the cost of the Eclipse Series, so we decided to branch out from the traditional black rim to make those vivid colors available at a comparable cost to the standard Neutron and Proton series.”
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