By Steve Hill – Rattling Chains staff
After spending most of his life working in marketing and advertising, which included producing commercials and an ill-fated anti-hangover beverage, Aaron Martin said he realized he needed to branch out on his own.
“I got tired of making other businesses money,” he said. “So that’s why I started going into business for myself.”
As a longtime member of the Omaha, Nebraska disc golf scene and a former player for Team Discraft, Martin has watched the sport grow to its current level, bringing both new players and business opportunities to the table. But he has also witnessed firsthand the wear and tear associated with the sport’s boom.
“After playing a lot of courses all over the country, I saw a lot of erosion and trash, and a lot of things that needed to be updated,” Martin said. “That was part of the problem, so I sought out to find a solution.”
That solution has manifested in the form of TeeBoxx, the automated disc golf retail center and accompanying business Martin and his partners have pioneered.
More than a machine
The story of TeeBoxx is nearly five years in the making. Recognizing that most of the money coming through disc golf was associated with retail, Martin – who now serves as the company’s chief marketing officer – and his partners decided that an automated machine was the best way to offer something new.
“Disc golf has been something that I’ve really wanted to be a part of and somehow figure out a sustainable business through it,” he said.
At its most basic level, TeeBoxx is a vending machine much like those that dispense candy and other snacks. With the familiar spinning coils holding discs in place and a keypad used to make a selection, the mechanism is one most people should be familiar with.