Product Review: Bearded Brothers’ energy bars

By Steve Hill and P.J. Harmer — Rattling Chains staff

As far as energy bars are concerned, I don’t care if the company making it tells me it’s going to make me run faster, have more endurance, or recover from a workout more quickly. If it tastes like crap, it doesn’t matter.

So when I was presented with the chance to review Bearded Brothers’ offerings the ever-growing bar market, I was pleasantly surprised to find not only no claims of superhuman feats if I ate them, but also – more importantly – tremendous flavor.

product_reviewIndeed, each of the company’s four varieties offer complex, unique, but not over the top flavor profiles. Mighty Maca Chocolate is inherently sweet, but not overbearingly so. Bodacious Blueberry Vanilla mixes the bars titular flavors in a subtle fashion that leaves a pleasant aftertaste, while Colossal Coconut Mango balances texture and acidity in each bite.

The winner of the bunch, though, is Fabulous Ginger Peach. The combination doesn’t sound like it will work at first – for me, ginger brings thoughts of sushi and ale, not energy bars – but opening the package tells a different tale. The overwhelming freshness of the ginger hits the nostrils right off the bat, clearing your senses for the sweetness of the peach to come. Overall, it is an extremely invigorating flavor that mixes sweet and prickly at the same time.

While the taste is all these bars need to be successful, they have a lot more going for them, too. The packaging, for example, is something I wish more energy bars would embrace. It is resealable, so if you don’t want to scarf the whole bar at once, you can save it and keep it fresh. It is also shaped reasonably well so that it can fit in the back pocket of some running shorts, or a bicycle kit, or a small disc golf bag pocket. The outdoorsy background that the creators of Bearded Brothers boast is clearly evident in this detail.

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